JK Production
Joud Kalaji, a well-known influencer and content creator, needed a professional website to showcase her work, attract collaborations, and provide an easy way for potential clients to connect. The goal was to design a visually engaging, user-friendly, and brand-aligned website that reflects her production expertise and strengthens her online presence.
Context
Joud Kalaji, founder of JK Production, is a content creator specializing in photography, videography, and digital storytelling. As her brand grew, she needed a professional website to showcase her work, attract collaborations, and streamline client inquiries. Relying mainly on social media, she wanted a centralized platform to enhance credibility, present her services clearly, and simplify booking. Our goal was to create a modern, user-friendly website that aligns with her brand and makes it easy for visitors to engage.
Details
Time Frame:
Feb 25 – Mar 25
Role:
Involvement:
I was responsible for the full design process, from understanding the client’s goals and user needs to creating wireframes, high-fidelity UI designs, and interactive prototypes using Figma. I also supported content structure, visual storytelling, and responsive design to ensure a smooth experience across devices.
Overview
To design a website that truly reflects Joud’s brand and supports her business goals, I followed a Design Thinking approach. This helped ensure the final product was not only visually strong, but also user-centered and purpose-driven.
The process included:
Empathize: We discussed her goals, audience, and how she wanted to present her work.
Define: The site needed to showcase her portfolio, list services clearly, and simplify contact.
Ideate & Prototype: I designed wireframes and high-fidelity mockups in Figma, exploring layout and style.
Test & Refine: Based on Joud’s feedback, I adjusted structure, visuals, and copy for better flow and usability.
Challenge
Joud’s growing brand needed more than just a social media presence. She wanted a central hub that would represent her professionally, showcase her work, and help clients understand what she offers.
The main challenges were:
- Translating her vibrant and dynamic style into a clean, structured website
- Presenting multiple services (photo, video, content creation) without overwhelming the user
- Building trust quickly and encouraging potential clients to take action
Solution
To bring Joud’s vision to life, I created a clean and modern design that reflects her creative energy while keeping the user experience simple and intuitive.
Key design decisions included:
- A visually structured layout with clear sections for services, portfolio, testimonials, and contact
- Use of bold headlines, clean typography, and spacious layouts to match her confident brand tone
- A dedicated Services section to explain offerings clearly and help users find what they need fast
- A contact form and CTA buttons placed strategically to guide users toward making inquiries
- Mobile-first design to ensure smooth performance on all devices
Results
The new website gave Joud a strong digital home for her brand. It helped her look more professional, communicate her services clearly, and streamline how clients get in touch.
After launch:
✅ Inquiries through the contact form increased by +40%
✅ Visitors spent more time browsing the portfolio and services pages
✅ Joud received positive feedback from collaborators who found the site easier to navigate and more aligned with her work
✅ The site now serves as a trusted reference point in brand deals and client conversations
Overall, the project turned a growing social presence into a solid online platform, one that reflects Joud’s unique style and supports her business growth.
